Luxury can be broadly defined as possessing items that are desirable but not essential and expensive to procure. Luxury goods give great comfort to the user since the surroundings are expensive and high-quality. It is also defined as a non-essential item which an individual covets or desires but has no real use of. Luxury can also be defined as an activity that gives great pleasure and joy due to the fact that it occurs rarely. Over time, novelty and originality have become key as well as contributing factors in the development, promotion and growth of luxury fashion, designers, designs and goods. The historical definition of luxury is both dynamic as well as specific to culture, thus making it a difficult task to define. In society luxury can be loosely defined as a product or service that a consumer wants rather than needs. Despite everything global markets have seen an extraordinary growth in the luxury brand market. Branding of products as luxury has changed the perception and how